70 years of legacy and tradition.
We were born in the heart of Mexican cowboy culture. Over the past 70 years, we have embraced the strength of the American Western lifestyle and the European elegance where Siete Leguas had a strong presence in the 1980s. This evolution has led Siete Leguas to merge tradition with modernity, creating an essence that breaks barriers and transcends time—an atemporal, functional, and high-quality style.
Every Siete Leguas product is proudly Made in Mexico.
— Seven League BootsWe use a blend of natural and innovative materials that convey strength and elegance. We always seek the perfect balance between design, durability, and ergonomics, resulting in pieces that are comfortable, functional, and long-lasting.
Our story
1955
Birth of a Legend
Siete Leguas was officially registered on August 15, 1955 , and founded by Don Jorge .
It started by offering charro boots and, shortly after, expanded its catalog with the classic cowboy boot , which would eventually become its distinctive mark.
1960
From Mexico to the world
In the mid-1960s, the factory, owned by the founding family, began exporting abroad. This spurred a substantial improvement in the quality of its products and solidified Siete Leguas ' commitment to artisanal excellence.
1970
The old continent discovers them.
In the early 1970s, Siete Leguas set its sights on Europe, bringing Mexican craftsmanship to new horizons. From France to the Netherlands, Germany, Sweden, and Italy, our boots walked proudly across borders.
A decade later, in 1980, that journey of export and tradition was recognized in Malta with the prestigious Phoenicia International Trade Trophy—a milestone that marked our global legacy.
1980
A brand with international weight.
In the early 1980s, Siete Leguas established a partnership with the brand Adam's Boots by Siete Leguas , which boosted its international presence.
For over 15 years, its products have been marketed worldwide: Europe, Japan, Hong Kong, the United States, and Canada .
1980
Siete Leguas on the big screen
At the same time, in the early 1980s, the brand gained great strength in Mexico thanks to a successful advertising campaign starring the bullfighter and charro Mariano Ramos , with a presence on national television, magazines, and billboards throughout the country.
1990
Siete Leguas in Formula 1 and other sports
In the 1990s, Siete Leguas made its mark in motorsports by sponsoring the El Charro team car during the Mexican Formula 1 Grand Prix.
The brand also supported a variety of sports, from charrería and cycling to powerboat racing and Formula 3, showcasing its spirit of tradition, strength, and competition across disciplines.
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Sport and tradition
2000
Innovation with identity
With experience in exporting, Siete Leguas includes new product lines such as the Haiker line and new leathers, becoming a brand with a variety of world-class products.
2018
The first digital steps
In 2018, under the direction of the third generation, Siete Leguas takes its first steps in digital commerce by starting to sell its products through Mercado Libre .
2019
An online store with a heart.
In 2019, Siete Leguas launched its first online store: sieteleguas.mx . This launch marked a crucial moment for the brand, as sieteleguas.mx maintained its presence and sales nationwide during the COVID-19 pandemic.
The solid reputation and recognition in online commerce opened the doors of Amazon USA for them.
2024
A presence that leaves its mark.
Currently, Siete Leguas is available on the most prestigious marketplaces in Mexico: Mercado Libre, Amazon, and Liverpool.com.mx. Always striving to maintain the level of service and attention to its customers. Always attentive on its various social media channels such as @sieteleguasoriginal
Siete Leguas was recognized by Milenio and FORBES for being one of the few Mexican brands with great success on Amazon USA.
2025
Strategy with purpose
In 2025, Siete Leguas will strengthen its brand presence through an organic and purposeful strategy. The brand is committed to building alliances with opinion leaders and industry figures who share its vision: to elevate the prestige of Mexico through quality, character, and authenticity.
An example of this strategy is their collaboration with the renowned Rancho El Puerto, a demonstration of the type of meaningful relationships they seek to cultivate.
2025
Legacy in evolution
Siete Leguas stays relevant with releases that mark a before and after: its first exotic line, 7L Legends , and its foray into the world of clothing with the official pants , a reflection of a brand that continues to evolve without losing its essence.
Because after 70 years, Siete Leguas not only celebrates its history... it continues to write it, step by step.
Our Manifesto
At Siete Leguas, we walk with history, but always looking ahead. We are a brand born from honest work, from hands that transform leather into tradition, and from the paths that inspire us to continue creating with pride from Mexico.
Each piece we create is a reflection of who we are: character, pride, and well-made Mexican tradition. In these 70 years, we have clothed generations who value authenticity, durability, and awesomeness.
Pride in what's handmade.
Each pair of boots is a work of dedication, created with passion by our artisans, who imprint their history in every stitch.
Tradition that evolves
We respect our roots while continuing to innovate. We believe that the classic can keep pace with the contemporary.
Community that walks together.
We grow thanks to those who trust us. We are a family of clients, workers, and dreamers who share the same path.
